conferences & stakeholders

Culture, the gateway…

The economic activity of Rum has always developed in a deeply cultural context regardless of the producing country. Of the relationship between rum and culture, three aspects are easily identifiable and consubstantially rich: the representation of rum in art and culture, culture as a tool for putting rum into practice, rum as a link of cultural heritage. It is therefore undeniable that culture is an important part of the rum world. It allows it to be staged literally and figuratively and elevates it to the rank of artistic inspiration and subject of sociological reflection. The Mondial du Rhum 2024 is committed to highlighting the existing bridges between rum and culture. Historians, filmmakers, authors, painters, sociologists, philosophers, academics and musicians will be involved in highlighting this ecosystem during the Mondial du Rhum 2024.

Four spheres constitute the pillars of the Mondial du Rhum 2024

In a decisive and transversal way, Pôle Emploi makes its contribution to the 4 spheres, by identifying the different professions, employment opportunities, training support and mobility schemes for young generations.

Public affairs sphere

The Mondial du Rhum 2024 wishes to place at the center of its project, “the human being” at the service of an ecosystem that can only keep its promises of success. No government, nor any institution is mistaken and all have understood the economic and societal stakes of this growing market for the decades to come. No one doubts this success and each actor of the Rum ecosystem wishes to keep his assets and his know-how and to let everyone know the role it wishes to play in the race towards a major place on the podium. The International Rum Summit will allow to mark out not only the role of each actor of this ecosystem, but also the scope and the structure of each of its component parts.

Opening Plenary


Opening and objectives of Mondial du Rhum 2024.


Traditional products for territorial development

Presentation: Rum, wine, cigar, cheese… are heritage resources that can boost the economic development of their home territory.
Such resources must be protected. Are quality labels the solution to this concern ?

Rum G20

Presentation: Conference in 2 parts:
– Meeting of the leaders of rum producing countries: Canada, Sweden, Cuba, Dominican Republic, India, Holland…
– Continuation of the meeting in the presence of the major actors

When public bodies invest in the rum ecosystem: case study of French Polynesia

Presentation: Polynesia is considered a third country in France. However, this territory is an asset for France with a variety of terroirs and populations that give rum a high added value. The wish of the union and the public authorities: plant 1,000 ha and create 3,000 jobs by 2040 on the Polynesian rum sector.
Invited country : Suriname


The Rum ecosystem, a new development axis for OECS countries

Presentation: In this context of considerable growth of Rum, it is legitimate for historically-Rum-producer countries to capitalize on this asset.
Rum as a beverage, as a tourist product, as a training and employment niche, as a lever for economic development, as a tool for international influence… It is a prolific resource to be developed.
Invited country: Saint-Lucia, member of  OECS


Government of Dominican Republic

Presentation: In 2021, Rum exports from the Dominican Republic totalled $111.9 million. This is a clear post-pandemic recovery. Looking to the future and the growth of its assets, the Dominican Republic has many ambitions for the development of the Rum sector by 2028.   
Invited country: Nicaragua


Rum culture, a component of culinary diplomacy?

Presentation: Gastronomy is an essential element of international meetings, whether political, economic, cultural, etc.
How can the current rum culture fit into the diplomatic world ?
Invited country: Colombia


Closing plenary

Presentation: Agora of official announcements, protocol and closure

mondial rhum 1


Pilot : Benjamin CHKROUN, Partner of CORIOLINK

Business Sphere

With the implementation of production standards, controls and logistics allowing it to claim a leading position in the world of spirits, the Rum Ecosystem will be able to be part of a global response, A net zero initiative, carbon neutrality, must be a stated objective by all the actors of this ecosystem, who must put forward a fierce will to achieve this. The Mondial du Rhum 2024 will lay the groundwork for this race towards the recognition of this ecosystem in order to best meet these economic and environmental challenges, by connecting all its key players and decision-makers. The latter will be able to congratulate itself on having an International Summit concerned with setting up processes that will eventually become labels of quality and sustainability.


Presentation: Spiritourism, a lever for tourism development in the territories from a heritage and cultural perspective.
Invited country: France


Autonomy in packaging supply: the example of the French ultramarine territories

Presentation: The conflict in Ukraine highlighted the strong dependence of ultramarine producers on foreign suppliers of dry materials (glassware, corks, packaging…).
What solutions to develop to alleviate this dependence and evolve towards a packaging supply autonomy of the brands installed in the Overseas Departments, creating at the same time new jobs in these territories.
Invited country: Trinidad


Spirits contests: Discovery guide or Marketing tool?

Presentation: There are a plethora of competitions and medals supposed to reward the best spirits. How is built their legitimacy ?
Invited country: Jamaica


Focus on hospitality. Rum conquers the world

Presentation: From fully specialized tiki bars that multiply, to the rooftops of palaces where rum is an ever more widespread component in the popular cocktails: study of the extent of distribution targets
Invited country: Brazil


The role of rum in world spirits trade

Presentation: Rum, a globalized spirit: an overview and focus on some key markets.
Invited country: India


The International Market for Bulk Rum

Presentation: Opportunities or popularization or speculation?
Invited country: Israel


Sweden, Canada, State monopoly in spirits

Presentation: Are State monopolies jeopardizing the fluidity of international trade?
Ethyl carbamate is a molecule banned in Canada and present in French rums. Is Canadian legislation regarding ethyl carbamate a hindrance to the commercial development of French rum in Canada?
Invited country: Canada


Cognac, Japanese whisky and Champagne, the reasons for their respective international success

Presentation: More than 30 years ago, these spirits were not the world reference yet. What lessons can be learned?
Invited country: Japan


In the world of spirits, the appeal of rum

Presentation: Old, white, spiced, liquor, ti-punch: the 1000 faces of rum.
Invited country: Hong Kong

The world market for molasses

Presentation: Who are the producers, the traders, the buyers?
What is the pricing rule?
Invited country: Germany

The growing relationship between Rum and premium market

Presentation: Analysis of rum in the spirits market in terms of volume and value.
Rum still has to find its place in the premium and super premium market. A case study of the evolution of tequila.
Invited country: Mexico
Sommet International du Rhum


Pilot: Johann REMAUD, Head of Overseas Business France
Chair: Ministry of Europe and Foreign Affairs
Deputy Minister for Foreign Trade, Attractiveness and French Abroad (to be confirmed)


Without innovation, there can be no way forward. The very essence of the summit is to bring together all the actors of this ecosystem in order to share reflections and implement actions on its future.
The future of rum is at stake at the Mondial du Rhum 2024. Also, innovation is an integral part of the summit’s program since it is a significant lever of longevity and adaptability for any industry wishing to be part of the long term.
Many of the challenges of our era (sustainable development, for example) will be solved by building on the opportunities created through innovation.
– How to ensure the recurrence of rum quality by molecular chemistry?
– What about the use of new technologies in a fundamentally sensory sector?
– What about the arrival of artificial intelligence in the sector?
– What packaging solutions for a CSR (Corporate Social Responsibility) approach?

Rum: The most Eco-friendly Spirit

Presentation : Reprocessing of waste and effluents, production of green energy, advances in bio, decarbonation, reuse of rum by-products…
Use of sugar cane bagasse as an ecological insulator: an example of the versatility of the rum industry.
Rum is at the forefront of the fight for a less polluting industry. But the issue of carbon footprint with transport and containers remains.
Invited country: France

What is the contribution of rum to the pharmaceutical industry?

Presentation : The health situation due to Covid-19 has allowed rum producers to show themselves as a support by participating in the production of hydroalcoholic gel, essential in this time of crisis. Can other pharmaceutical uses be contemplated for products and derivatives of the rum industry?
Invited country: Pakistan

Artificial intelligence in the world of spirits

Presentation : What role should artificial intelligence play in an industry resolutely focused on human senses ?
Invited country: France – Reunion Island

How design boosts rum sales ?

Presentation : Innovation & Design – When design changes the codes and boosts sales, the case of cognac.
Invited country: France

Packaging companies innovate and go green

Presentation : Innovation and bottle, glass recycling. Corking or hybrid or bagasse. Packaging in cardboard, glass, sale in bulk to individuals… Fibre of cane seems to prevail. What are the best practices to adopt?
Invited country:USA

Science serving rum quality

Présentation : Working on the blends, aromas and identity of rum.
How does molecular chemistry work and ensure the stability and quality of spirits?
Invited country: France

Ambitions of the French Polynesian Rum Industry

Présentation : Original varietal approach, foundations of the label “IGP” and subject of research of the CIRAD and the UPF. Innovation: leverage effect for new entrants.
Invited country: French Polynesia

From research to application, the notion of "terroir"

Presentation : From the cultivation of cane to the rum industry: when the quality of the cane matches the quality of the soil : an element of differentiation emerges. .
Invited country: Honduras

Soil regeneration as a solution for sustainability and improved yields. Technological tools for a better yield of sugar cane crop.

Presentation : Innovating through plant breeding to produce high value-added series. What place should be given to the mechanization of production? How to optimize yields through plant breeding?
Invited country : France – Marie-Galante

Aging in rum barrels, an art responsible for new trends

Presentation : What aging materials and techniques should be used? Experts in ageing apply innovative methods.
Invited country: Barbados

Distribution and Marketing

Presentation : How to stand out on the lines of other spirits:
Social networks and communication
Online sales platform
Quotation platform
Special vintages
Does selling a story tend towards premiumization?
Invited country: China
Sommet International du Rhum


Pilot : Michel TRICHET, Crédit Agricole Guadeloupe Director of Commitments and Risks
Chair: Ministry of Economy and Finance and Industrial and Digital Sovereignty – Minister for Small and Medium Enterprises, Trade, Crafts and Tourism (to be confirmed)


Youth is one of the priorities of the Mondial du Rhum 2024. It is also a question of presenting this rum ecosystem that deserves to be known, in order to raise awareness among younger generations of training and career opportunities in the world of rum. The first edition of the International Rum Summit will be the scene of questions but above all of remediation around the lack of visibility on this ecosystem as a workplace. What implementation of the various potentials in this ecosystem? What training courses exist? What areas of development for new degree courses? How to enhance agricultural education circuits? By what means can all types of qualified profiles be allowed to enter the rum sector and, of course, more generally in this ecosystem?

Australian Rum: 150 years history, current status & forward vision

Presentation : The Australian sugarcane spirits/ Rum industry dates to ~1865-1866 and burgeoning through the 1880s onwards with three key industry long-term production sites (Beenleigh, Bundaberg, CSR Pyrmont). Historical oligopoly market structure in the Australian domestic rum industry results in long-term sector domination. Analysis of recent export market expansions over the past five years and forward vision.
Invited country: Australia

French know-how in the teaching of spirits

Presentation : Already known and recognized for its gastronomic excellence and its essential positioning in the world of wine, can France also shine through academic paths for spirit drinks ? How to promote the emergence of courses of training in rum in all its facets: production, sale, tasting?
Invited country: France

How to reinvent the image of rum?

Presentation : Rum has suffered from a poor image for decades. Considered a grieving drink, it has been associated with many problems of the societies where it has been historically produced for centuries. How to reinvent the image of rum?
Invited country: France – Guadeloupe

Master of Rum, vain wish or the emergence of a new diploma?

Presentation : Training of rum professionals is a topic to study, just like Wine Master diploma.
Invited country: United Kingdom

Training for excellence, leveraging international reach

Presentation : Is the education program for master blender title, a recognition tool for Cuban rums ?
Invited country: Cuba

What model for a future “Cité du rhum” (city of rum), future heart of spiritourism

Presentation : The Cité du Vin is a world reference in history, culture and heritage. Based on this concept various activities are offered. Case study for a future Cité du Rhum ?
Invited country: France – Bordeaux

Introducing Rum Culture

Presentation : Dans les métiers de l’hôtellerie, comment initier les collaborateurs et les clients à la culture rhum ?
Invited country: Italy

Sensory Analysis: The keys to an analytical tasting to develop a qualitative approach on spirits.

Presentation : Inspired by the world of wine, spirits also develop their own tasting system and protocol based on sensory analysis.
Invited country: France
Sommet International du Rhum


Pilot : Quitterie FOURQUET , CIDS Director – International Spirits Centre
Chair : Ministry of Education and Youth – Minister for Education and Vocational Training