conferences & stakeholders
Culture, the gateway…
The economic activity of Rum has always developed in a deeply cultural context regardless of the producing country. Of the relationship between rum and culture, three aspects are easily identifiable and consubstantially rich: the representation of rum in art and culture, culture as a tool for putting rum into practice, rum as a link of cultural heritage. It is therefore undeniable that culture is an important part of the rum world. It allows it to be staged literally and figuratively and elevates it to the rank of artistic inspiration and subject of sociological reflection. The Mondial du Rhum 2024 is committed to highlighting the existing bridges between rum and culture. Historians, filmmakers, authors, painters, sociologists, philosophers, academics and musicians will be involved in highlighting this ecosystem during the Mondial du Rhum 2024.
Four spheres constitute the pillars of the Mondial du Rhum 2024
In a decisive and transversal way, Pôle Emploi makes its contribution to the 4 spheres, by identifying the different professions, employment opportunities, training support and mobility schemes for young generations.
Public affairs sphere
The Mondial du Rhum 2024 wishes to place at the center of its project, “the human being” at the service of an ecosystem that can only keep its promises of success. No government, nor any institution is mistaken and all have understood the economic and societal stakes of this growing market for the decades to come. No one doubts this success and each actor of the Rum ecosystem wishes to keep his assets and his know-how and to let everyone know the role it wishes to play in the race towards a major place on the podium. The International Rum Summit will allow to mark out not only the role of each actor of this ecosystem, but also the scope and the structure of each of its component parts.
Opening Plenary
Presentation:
Opening and objectives of Mondial du Rhum 2024.
Traditional products for territorial development
Presentation: Rum, wine, cigar, cheese… are heritage resources that can boost the economic development of their home territory.
Such resources must be protected. Are quality labels the solution to this concern ?
Rum G20
Presentation: Conference in 2 parts:
– Meeting of the leaders of rum producing countries: Canada, Sweden, Cuba, Dominican Republic, India, Holland…
– Continuation of the meeting in the presence of the major actors
When public bodies invest in the rum ecosystem: case study of French Polynesia
Presentation: Polynesia is considered a third country in France. However, this territory is an asset for France with a variety of terroirs and populations that give rum a high added value. The wish of the union and the public authorities: plant 1,000 ha and create 3,000 jobs by 2040 on the Polynesian rum sector.
Invited country : Suriname
The Rum ecosystem, a new development axis for OECS countries
Presentation: In this context of considerable growth of Rum, it is legitimate for historically-Rum-producer countries to capitalize on this asset.
Rum as a beverage, as a tourist product, as a training and employment niche, as a lever for economic development, as a tool for international influence… It is a prolific resource to be developed.
Invited country: Saint-Lucia, member of OECS
Government of Dominican Republic
Presentation: In 2021, Rum exports from the Dominican Republic totalled $111.9 million. This is a clear post-pandemic recovery. Looking to the future and the growth of its assets, the Dominican Republic has many ambitions for the development of the Rum sector by 2028.
Invited country: Nicaragua
Rum culture, a component of culinary diplomacy?
Presentation: Gastronomy is an essential element of international meetings, whether political, economic, cultural, etc.
How can the current rum culture fit into the diplomatic world ?
Invited country: Colombia
Closing plenary
Presentation: Agora of official announcements, protocol and closure
PUBLIC AFFAIRS
Pilot : Benjamin CHKROUN, Partner of CORIOLINK
Business Sphere
With the implementation of production standards, controls and logistics allowing it to claim a leading position in the world of spirits, the Rum Ecosystem will be able to be part of a global response, A net zero initiative, carbon neutrality, must be a stated objective by all the actors of this ecosystem, who must put forward a fierce will to achieve this. The Mondial du Rhum 2024 will lay the groundwork for this race towards the recognition of this ecosystem in order to best meet these economic and environmental challenges, by connecting all its key players and decision-makers. The latter will be able to congratulate itself on having an International Summit concerned with setting up processes that will eventually become labels of quality and sustainability.
Spiritourism
Presentation: Spiritourism, a lever for tourism development in the territories from a heritage and cultural perspective.
Invited country: France
Autonomy in packaging supply: the example of the French ultramarine territories
Presentation: The conflict in Ukraine highlighted the strong dependence of ultramarine producers on foreign suppliers of dry materials (glassware, corks, packaging…).
What solutions to develop to alleviate this dependence and evolve towards a packaging supply autonomy of the brands installed in the Overseas Departments, creating at the same time new jobs in these territories.
Invited country: Trinidad
Spirits contests: Discovery guide or Marketing tool?
Invited country: Jamaica
Focus on hospitality. Rum conquers the world
Invited country: Brazil
The role of rum in world spirits trade
Invited country: India
The International Market for Bulk Rum
Invited country: Israel
Sweden, Canada, State monopoly in spirits
Ethyl carbamate is a molecule banned in Canada and present in French rums. Is Canadian legislation regarding ethyl carbamate a hindrance to the commercial development of French rum in Canada?
Invited country: Canada
Cognac, Japanese whisky and Champagne, the reasons for their respective international success
Invited country: Japan
In the world of spirits, the appeal of rum
Invited country: Hong Kong
The world market for molasses
What is the pricing rule?
Invited country: Germany
The growing relationship between Rum and premium market
Rum still has to find its place in the premium and super premium market. A case study of the evolution of tequila.
Invited country: Mexico
BUSINESS
Pilot: Johann REMAUD, Head of Overseas Business France
Chair: Ministry of Europe and Foreign Affairs
Deputy Minister for Foreign Trade, Attractiveness and French Abroad (to be confirmed)
INNOVATION SPHERE
Without innovation, there can be no way forward. The very essence of the summit is to bring together all the actors of this ecosystem in order to share reflections and implement actions on its future.
The future of rum is at stake at the Mondial du Rhum 2024. Also, innovation is an integral part of the summit’s program since it is a significant lever of longevity and adaptability for any industry wishing to be part of the long term.
Many of the challenges of our era (sustainable development, for example) will be solved by building on the opportunities created through innovation.
– How to ensure the recurrence of rum quality by molecular chemistry?
– What about the use of new technologies in a fundamentally sensory sector?
– What about the arrival of artificial intelligence in the sector?
– What packaging solutions for a CSR (Corporate Social Responsibility) approach?
Rum: The most Eco-friendly Spirit
Use of sugar cane bagasse as an ecological insulator: an example of the versatility of the rum industry.
Rum is at the forefront of the fight for a less polluting industry. But the issue of carbon footprint with transport and containers remains.
Invited country: France
What is the contribution of rum to the pharmaceutical industry?
Invited country: Pakistan
Artificial intelligence in the world of spirits
Invited country: France – Reunion Island
How design boosts rum sales ?
Invited country: France
Packaging companies innovate and go green
Invited country:USA
Science serving rum quality
How does molecular chemistry work and ensure the stability and quality of spirits?
Invited country: France
Ambitions of the French Polynesian Rum Industry
Invited country: French Polynesia
From research to application, the notion of "terroir"
Presentation : From the cultivation of cane to the rum industry: when the quality of the cane matches the quality of the soil : an element of differentiation emerges. .
Invited country: Honduras
Soil regeneration as a solution for sustainability and improved yields. Technological tools for a better yield of sugar cane crop.
Presentation : Innovating through plant breeding to produce high value-added series. What place should be given to the mechanization of production? How to optimize yields through plant breeding?
Invited country : France – Marie-Galante
Aging in rum barrels, an art responsible for new trends
Presentation : What aging materials and techniques should be used? Experts in ageing apply innovative methods.
Invited country: Barbados
Distribution and Marketing
Social networks and communication
Online sales platform
Quotation platform
Special vintages
Does selling a story tend towards premiumization?
Invited country: China
INNOVATION
Chair: Ministry of Economy and Finance and Industrial and Digital Sovereignty – Minister for Small and Medium Enterprises, Trade, Crafts and Tourism (to be confirmed)
EDUCATION SPHERE
Youth is one of the priorities of the Mondial du Rhum 2024. It is also a question of presenting this rum ecosystem that deserves to be known, in order to raise awareness among younger generations of training and career opportunities in the world of rum. The first edition of the International Rum Summit will be the scene of questions but above all of remediation around the lack of visibility on this ecosystem as a workplace. What implementation of the various potentials in this ecosystem? What training courses exist? What areas of development for new degree courses? How to enhance agricultural education circuits? By what means can all types of qualified profiles be allowed to enter the rum sector and, of course, more generally in this ecosystem?
Australian Rum: 150 years history, current status & forward vision
Invited country: Australia
French know-how in the teaching of spirits
Invited country: France
How to reinvent the image of rum?
Invited country: France – Guadeloupe
Master of Rum, vain wish or the emergence of a new diploma?
Invited country: United Kingdom
Training for excellence, leveraging international reach
Invited country: Cuba
What model for a future “Cité du rhum” (city of rum), future heart of spiritourism
Invited country: France – Bordeaux
Introducing Rum Culture
Invited country: Italy
Sensory Analysis: The keys to an analytical tasting to develop a qualitative approach on spirits.
Invited country: France
EDUCATION
Chair : Ministry of Education and Youth – Minister for Education and Vocational Training