RUMPORTER

 
France

Le magazine de la Culture Rhum
Activités 
Conférences 
13h45 - 14h45
mar. 13/02/2024
13/02/2024 13:45:00

Il existe pléthore de concours et médailles supposés récompenser les meilleurs spiritueux. Comment se construit leur légitimité ?


Animateurs:
Alexandre VINGTIER
Rédacteur en Chef

Intervenants:
Jerry GITANY
Co-fondateur
The Rum Embassy SARL
Fabien HUMBERT
Rédacteur en chef adjoint jounaliste et auteur


 
 
09h30 - 10h30
jeu. 15/02/2024
15/02/2024 09:30:00

Comment se démarquer sur les linéaires des autres spiritueux :

  • Réseaux sociaux et communication
  • Plateforme de vente en ligne
  • Plateforme de cotation
  • Cuvées spéciales ?
  • Vendre une histoire est-ce tendre vers la premiumisation ?

Animateurs:
Yoann PIERROT
Chargé de Mission Formation
Club Rhum Guadeloupe

Intervenants:
Benjamin GUTHMANN
Rhum Club Paris
Cléa Deliron
Co-Fondatrice/Dir. Marketing&Communication
ARRANGE BLARD
Fabien HUMBERT
Rédacteur en chef adjoint jounaliste et auteur


 
 

Conferences


Humans at the Heart of the Rum Ecosystem


The economic activity of rum has always evolved within a deeply cultural context, regardless of the producing country.

Three easily identifiable and inherently rich aspects emerge from the relationship between rum and culture: the representation of rum in art and culture, culture as a tool for showcasing rum, and rum as a link in cultural heritage.

It is undeniable that culture forms a significant part of the world of rum. It brings rum to life, both literally and figuratively, elevating it as an artistic inspiration and a subject of sociological reflection.

Four Main Spheres

The conferences are organized around four main spheres.


BUSINESS

With production standards, rigorous controls, and optimized logistics, the rum sector is poised to become a global leader in spirits. The MONDIAL DU RHUM lays the foundation for this recognition, bringing together key players and decision-makers to address economic and environmental challenges. This ecosystem will rely on innovative processes designed to become benchmarks of quality and sustainability.

Explore the Business Sphere Conferences

PUBLIC AFFAIRS

The MONDIAL DU RHUM places humans at the heart of its ecosystem, a guarantee of success. Governments and institutions recognize the economic and societal stakes of a market that will grow significantly in the coming decades. The success is undeniable, and every rum industry stakeholder aims to preserve their expertise while asserting their role in the global leadership race.

Explore Public Affairs Sphere Conferences

INNOVATION

Innovation is essential for progress. The MONDIAL DU RHUM gathers ecosystem players to discuss and act on the industry's future. The future of rum is being shaped here, with innovation as the key to longevity and adaptability. Molecular chemistry, artificial intelligence, circular economy, and new technologies are among the solutions to challenges such as quality, sustainable packaging (CSR), and barrel production methods that influence rum quality and aging.

Explore Innovation Sphere Conferences

EDUCATION

The MONDIAL DU RHUM places youth at the center of its priorities, raising awareness among new generations about training and career opportunities in this ecosystem. This second edition aims to address the industry's lack of visibility as a workplace. Which training paths and qualifications are needed? How can agricultural education be promoted? What integration methods are available for qualified professionals? These questions will shape the future of youth in the rum industry.

Explore Education Sphere Conferences