Arrangé Blard

4 Chemin des Calumets – Le Guillaume
97423   SAINT-PAUL
France
Téléphone: 0263 00 91 63

Découvrez le véritable Rhum Arrangé de La Réunion par une famille réunionnaise
Arrangé Blard est l’histoire d’une famille inspirée par son île et ses traditions ancestrales. Agriculteurs de génération en génération, c’est dans leur atelier de production artisanale basée à l’île de La Réunion que la famille Blard confectionne des Rhums Arrangés d’exception à partir d’ingrédients locaux, frais et 100% naturels grâce à des recettes secrètes héritées. Présente sur le marché depuis 2021, l’entreprise affiche une croissance fulgurante : elle est distribuée dans plus de 60 points de vente à La Réunion est présente aux Antilles, à l’île Maurice, en France et en Pologne.
Activités 
Infos supplémentaires 
Vidéo de présentation
Brochure
Conférences 
09h30 - 10h30
jeu. 15/02/2024
15/02/2024 09:30:00
LE PETIT AUDITORIUM

Comment se démarquer sur les linéaires des autres spiritueux :

  • Réseaux sociaux et communication
  • Plateforme de vente en ligne
  • Plateforme de cotation
  • Cuvées spéciales ?
  • Vendre une histoire est-ce tendre vers la premiumisation ?

Animateurs:
Yoann PIERROT
Chargé de Mission Formation
Club Rhum Guadeloupe

Intervenants:
Benjamin GUTHMANN
Rhum Club Paris
Cléa Deliron
Co-Fondatrice/Dir. Marketing&Communication
Fabien HUMBERT
rédacteur en chef adjoint
Rumporter


 
 

Conferences


Human at the Heart of the Rum Ecosystem


The economic activity of rum has always developed in a deeply cultural context, regardless of the producing country.

From the relationship between rum and culture, three aspects are easily identifiable and inherently rich: the representation of rum in art and culture, culture as a tool for showcasing rum, and rum as a link in cultural heritage.

It is undeniable that culture forms an important part of the world of rum. It allows rum to be showcased both literally and figuratively, elevating it to the level of artistic inspiration and sociological reflection.

Discover the Program
Conference Panel

Four Main Spheres

The conferences are structured around four main spheres.


BUSINESS

With production standards, rigorous controls, and optimized logistics, the rum sector aims to become a global leader in spirits. The RUM SUMMIT lays the foundation for this recognition by bringing together key players and decision-makers to address economic and environmental challenges. This ecosystem will rely on innovative processes destined to become quality and sustainability labels.

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PUBLIC AFFAIRS

The RUM SUMMIT places humans at the heart of its ecosystem, guaranteeing promises of success. Governments and institutions have understood the economic and societal stakes of a market in full growth for the coming decades. The success is undeniable, and every player in the rum sector intends to preserve its achievements and know-how while asserting its role in the race for a position as a global leader.

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INNOVATION

Innovation is essential for progress. The RUM SUMMIT brings together ecosystem players to discuss and act on the future of the sector. The future of rum is being played out here, with innovation as the key lever for longevity and adaptability. Molecular chemistry, artificial intelligence, circular economy, and new technologies are all responses to challenges in quality, sustainable packaging (CSR), and barrel manufacturing methods that will influence the quality and aging of rum.

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EDUCATION

The RUM SUMMIT places youth at the heart of its priorities, raising awareness among new generations about training and career opportunities in this ecosystem. This second edition will address the lack of visibility of the sector as a workplace. What training and degree programs are available? How can agricultural education be promoted? What integration methods are available for all qualified profiles? These are some of the questions that will shape the future of young people in the rum sector.

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